Cheeky Slug

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My task was to come up with a unique beer mascot. I chose a slug, since I felt they would be an unusual yet fun choice. Once I decided how the mascot would look, all other design elements fell into place. Each flavor's packaging takes on a monochromatic appearance. However, the color green is the base color for other print and digital pieces. What I desired to achieve was to portray Cheeky Slug as an alcoholic beverage that caters to jaunty beer lovers through its lively visuals and crisp taste. Through my design decisions, I feel this was accomplished.